Instead of a dry verbal description, a jury is more likely to be moved by video that shows your client struggling to get out of bed, taking a half-hour or more to put on a shirt, needing help with his shoes because he cannot bend over to do it alone.

Similarly, the jury will more easily understand the pain and suffering of an accident or physical violence victim if...along with oral testimony...it sees photographs of the scope and severity of the injuries.

The well-known Weiss-McGrath study shows that people retain only ten percent of what they hear and twenty percent of what they see but sixty-five percent of what they both hear and see.

The reason for this, according to Witten and Knudsen, is that the brain integrates information in a statistically optimal way and visual information tends to be interpreted as more reliable.

Pictures, video and trial graphics, along with verbal narratives, have opened the eyes of juries nationwide to the real world struggles faced every day by those incapacitated by crimes, negligence, torts and unsafe working conditions.

When a person loses the ability to do simple things for himself, he can no longer live independently. Aside from being a severe degradation of the victim’s quality of life, this can represent a real drain on sometimes meager resources.

Personal or household assistance for the disabled can be expensive and is often a round-the-clock necessity. Even if the disability is temporary, just getting through that period can be difficult and costly.

A burn victim, modestly dressed, sitting in the witness stand may not show severe and disfiguring scars on limbs or torso. Without photos or video, there would be no way for the judge and jury to properly evaluate your client's injuries and the excruciating treatments he endured as a result.

One note of caution: because visual evidence is so powerful and moving, opposing counsel will do everything possible to have it excluded. Therefore, the production of visual images for courtroom use is best handled by a professional.

A professional will make the most effective use of lighting, camera angles, etc., to clearly show the plaintiff’s situation and its effects fairly, accurately and objectively without making them prejudicial, which could cause the judge to exclude your exhibits.

I have been trained to observe federal and state codes of civil procedure and the rules of evidence. As a result, you will get virtually unimpeachable images that will clearly demonstrate your client’s entitlement.

Your clients deserve your best efforts. As a professional photographer, videographer and trial graphics producer, I’m ready to furnish you with the most effective tools available for jury persuasion.